Digital-first
Building a direct relationship with audiences through consistent online releases, learning quickly from each title and growing a loyal viewer base.
01/13
All slides
Original films, series, and digital entertainment
AGENDA
THE JOURNEYONE STUDIO. MULTIPLE FORMATS. GLOBAL AMBITION.
THE STUDIO
JAMAICA → EVERYWHEREBased in Jamaica.
Built for global audiences.
LAB Studios is a film and television studio based in Jamaica and the entertainment division of The LAB, a publicly listed creative company with nearly two decades of experience in advertising, media, and production.
We develop, produce, and commercialize original films, series, and digital-first entertainment for global audiences.
Features
A slate of larger-scale projects designed for broader distribution and long-term IP value.
BASED IN JAMAICA. BUILDING ENTERTAINMENT FOR GLOBAL AUDIENCES.
THE FOUNDER
LEADERSHIP
From building brands
to building entertainment IP.
Kimala Bennett is an award-winning Jamaican entrepreneur and creative industry leader who has spent nearly two decades building businesses at the intersection of creativity and commerce. Starting with $20,000 JMD and a laptop, she founded The LAB and led its evolution into the first advertising agency and production company listed on the Jamaica Stock Exchange. Today, she is leading The LAB’s expansion into entertainment as executive producer across LAB Studios’ slate of original films and series. Her approach combines storytelling with audience insight, marketing expertise, and commercial discipline to build entertainment IP with global potential. She is an Anthony N. Sabga Caribbean Awards for Excellence Laureate in Entrepreneurship, YPO Jamaica Chapter chair, and the author of Starting A Business in Jamaica. Her current focus is building LAB Studios into a globally relevant entertainment business.
NEARLY TWO DECADES AT THE INTERSECTION OF CREATIVITY & COMMERCE
THE SLATE
ALREADY EXECUTINGWe are already
executing.
Surprise!
I Love You
Click here to watch on YouTube
Happily Ever
Awkward
Click here to watch on YouTube
Jenna-in-Law
Click here to watch on YouTube
The Marriage
Clause
Click to watch screener
Love Offside
Click to watch screener
Christmas in
the Tropics
Click to watch screener
SEVEN ORIGINAL PROPERTIES. MULTIPLE FORMATS. ONE GROWING STUDIO.
AUDIENCE PROOF
SURPRISE! I LOVE YOU
DIGITAL ORIGINAL ON YOUTUBE
Surprise! I Love You
A Jamaican story found a global audience.
950K
YouTube views · in 9 days
Sept 20 – Sept 29, 2026
Sept 20 – Sept 29, 2026
187.6K
Watch hours
+11K
New subscribers
150+
Countries &
territories
territories
11K
Likes
1.3K
Comments
10,892
Shares
1.5M+
views across platforms
trailer, clips & supporting content
Instagram
TikTok
Instagram
TikTok
Top
YouTube
markets
YouTube
markets
United States · Jamaica · Canada · South Africa · Nigeria · United Kingdom
ONE FILM. A RAPIDLY GROWING GLOBAL AUDIENCE.
YOUTUBE PERFORMANCE REPORT
MARCH — SEPTEMBER 2026
One release changed
the scale of the channel.
Surprise! I Love You didn’t just perform for one film. It grew the LAB Studios audience, bringing in thousands of new subscribers and driving higher overall channel activity.
1.8M
Channel views
423K
Watch hours
+15.1K
New subscribers
3,928
Subscribers before release
+15.6K
New subscribers · selected period
+297%
Channel audience growth
A larger audience for every release that follows.
-
01
Audience acquired
Thousands of new subscribers joined LAB Studios through Surprise! I Love You.
-
02
Catalogue discovery
New viewers are exploring beyond Surprise! I Love You and watching other LAB titles.
-
03
Next release advantage
Future productions launch to a materially larger and more engaged audience.
Surprise! I Love You created value beyond a single title by expanding the audience around the LAB Studios catalogue.
VALUE OF THE BREAKOUT BEYOND A SINGLE TITLE
CATALOGUE
AFTER THE BREAKOUTThen the catalogue
started to compound.
Following Surprise! I Love You, viewers began watching earlier LAB titles at significantly higher rates.
DIGITAL ORIGINAL · MARCH
Happily Ever Awkward
539K TOTAL VIEWS
217K watch hours
+3.2K subscribers
6K likes · 603 comments
~19.5× lift in daily views · ~359 → ~7,000
SERIES PILOT · APRIL
Jenna-in-Law
55K TOTAL VIEWS
11.5K watch hours
+418 subscribers
981 likes · 125 comments
~36.7× lift in daily views · ~60 → ~2,200
EVERY RELEASE BUILDS ON THE LAST
IP ACROSS FORMATS
VERTICAL MICRO-DRAMATHE MARRIAGE CLAUSE
Now streaming on
Mansa
Building IP
across formats.
Completed 34-episode vertical micro-drama.
Distributed on Mansa.
34EPISODES DISTRIBUTED ON MANSA
DISTRIBUTION PARTNER
BUILDING IP FOR HOW AUDIENCES WATCH NOW
FEATURES
FROM DIGITAL ORIGINALS TO FEATURESFrom digital originals
to features.
Love Offside
Completed romance drama
JAMAICAN-PRODUCED STORIES DESIGNED TO TRAVEL ACROSS PLATFORMS AND MARKETS
THE ENGINE
REPEATABLE OUTPUTA content engine built for repeatable output.
LAB Studios is building a repeatable entertainment engine by combining IP development, financing, and production infrastructure. Through a digital-first model, we build community, learn from audience behavior, and continuously inform the next release.
-
Develop
+ IPOriginal concepts
-
Finance
LAB Film Vehicle
-
Produce
LAB Studios
-
Market
+ build audienceAgency · Media · Digital
-
Learn
+ repeatPerformance signals
Dedicated capital
LAB Film Vehicle
Established infrastructure
Production · Agency · Media · Digital · Creators
Growing ecosystem
Jamaica investing in film and screen production
ONE ENGINE. MULTIPLE FORMATS. CONTINUOUS OUTPUT.
WHAT COMES NEXT
GROWING THE CATALOGUEThe Pipeline
Happily Ever Awkward
2: The Wedding
Holiday Rivals
Between Us
Seen
Perfect Match
The Name I Gave You
A CONSISTENT PIPELINE OF STORIES. A GROWING AUDIENCE WITH EVERY RELEASE.
Thank you